launches revolutionary new home trade-in platform in Charlotte, NC
February 28, 2018
  • Selects Charlotte as the first city in the rollout of its national expansion
  • Brings first ever home trade-in solution to Charlotte consumers
  • Hires Licensed Local Experts, and plans to add several full-time employees and engage hundreds of local vendors in the next few months, on a mission to make home buying and selling simple and certain, today announced its launch in Charlotte, North Carolina. The company, a first-of-its-kind online home trade-in platform, has selected Charlotte as its first new market since opening for business in Atlanta in 2016, where it has already helped over 2,000 consumers buy and sell homes. provides a critical solution to the 50% of U.S. homebuyers who need to sell their current home to afford a new one. Knock purchases their new homes outright with the company’s cash, moves them in, and then sells their existing home for full market price.  

There is an especially critical need for this kind of service in Charlotte’s tight market right now, as home buyers often lose multiple bidding wars before getting an accepted offer on a new house. The area is experiencing an exciting period of rapid development that is increasing housing demands. By making an all cash offer on behalf of its buyers, makes a more competitive bid than even higher priced offers that come with home sale and financing contingencies.

“We’re thrilled to kick-off our national expansion in Charlotte because we feel we can make a truly transformative difference for its consumers through the first ever home trade-in model,” said Sean Black, Co-Founder and CEO of, and a founding team member of Trulia. “By making all cash offers on behalf of our customers, we will give Charlotte residents the necessary competitive edge over other buyers and save them the considerable stress, time and cost that comes with traditional real estate brands and agents.”

As part of the Charlotte launch, hired its first Charlotte Licensed Local Experts (LLEs), or salaried agents that specialize in each and every Charlotte neighborhood Knock operates in and guide the customer every step of the way. LLEs are an essential part of the unique equation as they bring localized expertise, but the Knock LLEs are not incentivized by the traditional commission-based model. LLEs like Candace Williams, a lifetime Charlotte resident with over 10 years of experience in the Queen City housing market, have already begun helping Charlotte residents with

“I’m so excited to be joining because of its potential to make a huge impact for Charlotte’s market and residents. No one else is doing things this way.” said Williams, who has lived in Charlotte her entire life.

Hiring LLEs is just the first of many investments is making in the local economy. In addition to the multiple full-time hires, the company will add to the Charlotte team in the next few months, they will engage hundreds of third-party vendors from contractors to home inspectors and any of the many other kinds of small businesses. aims to support the Charlotte economy and community during this period of rapid development. The population is projected to grow 18% as jobs increase 25% by 2025, resulting in an even more competitive housing market. will provide local homeowners with an advantage they cannot get from legacy industry brands like REMAX and Coldwell Banker, along with data- and technology-driven convenience and certainty.  

ABOUT KNOCK.COM: ( is the first online home trade-in platform, a revolutionary new way to buy and sell your home that is both simple and certain. Launched by the founding team members of, the company uses data science to price homes accurately, technology to sell them quickly and a dedicated team of local licensed experts to guide consumers through every step of the process.’s top tier investors include RRE, Redpoint, Greycroft, Corazon Capital, Correlation Ventures, Great Oaks Venture Capital and FJ Labs. The company has offices in New York, San Francisco, Atlanta and Charlotte with several more on the way.   



A brighter future for homeowners

Since 2015, Knock has been on a mission to make homeownership simple and certain. We’re creating a world where the pains of traditional home buying and selling are a thing of the past.
Our Story