Knock is in Your Neighborhood: Taking a Look at Real Estate and Living in Atlanta, Knock’s First Market
March 28, 2019

Knock began helping home buyers and sellers in Atlanta, GA in 2016, and as our first market, it holds a special place for us. Atlanta is also our largest market, and to date, we’ve helped thousands of customers find their dream homes throughout the greater metro area. Knock continues to help customers living in Atlanta buy and sell their homes with our Home Trade-In program. We’re also excited to have helped some customers move to Atlanta from our other markets like Charlotte, NC and Dallas, TX.

Why Atlanta?

A melting pot of people and culture, Atlanta truly has something for everyone. The ATL, as it is often fondly referred to as, boasts desirable weather year round and an eclectic blend of city and suburb. Offering both an intriguing history and an up-and-coming vibe, Atlanta attracts people of all walks of life. Over 5.8 million residents call the metro Atlanta area home, making it the ninth-largest metropolitan statistical area in the country.

BeltLine Old Fourth Ward Atlanta
BeltLine via Beltlandia

Delta Airlines is headquartered in Atlanta, making the city a hub of transportation for people all over the globe; it’s also a major source of employment for people living in Atlanta. Despite what others might say, Hartsfield-Jackson Atlanta International Airport is literally the world’s busiest airport. And there’s no shortage of other large, Fortune 500 companies in Atlanta, like Coca Cola, Home Depot, and UPS, just to name a few. Even the film industry has made an impact recently, with production of many big-name movies and TV shows taking place throughout the area. In fact, Atlanta is home to the largest purpose-built studio outside of Hollywood. With a booming economic landscape, it’s the perfect place to find a career and settle in. Plus, you may just come across a celebrity or two.

Aside from work and travel, the greater Atlanta area is a great choice for any homeowner. Whether you want to live quietly in the suburbs or enjoy the hustle and bustle of downtown, you can find the perfect place for your lifestyle. An abundance of parks and recreation, restaurants, museums, and sports arenas keep Atlanta buzzing all year long.

The Real Estate Market

Since Atlanta and its surrounding area is so vast, the real estate market tends to be diverse. Home buying and selling in the heart of the city, in places like downtown and Old Fourth Ward, can be competitive as they offer a quick commute to work and plenty of dining and entertainment options. Still, suburbs like Cummings are experiencing an expansion and increase in popularity, with new construction homes popping up everywhere. Some suburb-dwellers (or those in the OTP) want huge houses with multiple bedrooms, updated kitchens, and yards. These luxuries, of course, come at a heftier price.

But, you can still find a home in a desirable neighborhood on a more conservative budget. In fact, many Atlanta residents are looking to downsize, trading-in their family homes for less square-footage and lower mortgage payments. When it comes to real estate, it’s really about what you want and need for whatever phase of life you’re in.

Current Market Trends

The current median home value in Atlanta is $260,200; home values in the area have risen 12.2% in the past year alone. Just last summer, Atlanta home prices climbed nearly twice as fast as the national average, giving sellers a significant advantage. However, in recent months, the playing field has evened out. Home inventory has increased and predictions show that home values won’t rise as much as they did in 2018. All in all, Atlanta’s real estate market remains healthy.

Knock’s Home Trade-In program is advantageous to anyone looking to buy and sell in the Atlanta market, whether you’re looking for something larger, smaller, or comparable to your current residence. We are the only real estate company that enables you to move into your dream home before you even list your old house for sale, without having to pay double mortgage payments. While Knock worries about prepping your home for sale, getting it listed and sold at a competitive price, you can focus on family, school, and life in a great city like Atlanta.

A Neighborhood Guide

Interested in moving within Atlanta, whether it be in your current neighborhood or to a different side of town? Or maybe you’re relocating from another Knock market, like Phoenix or Charlotte? We highlight a few of Atlanta’s most popular areas, from the heart of downtown to the outskirts in the suburbs.

Plus, our local Atlanta Knockstars, who know the city inside and out, weigh in on the current real estate trends and what’s hot in the ATL.

Old Fourth Ward

With a downtown vibe and plenty of offerings to keep you entertained, Old Fourth Ward is the perfect place for anyone who loves an urban atmosphere. While hip and modern, with attractions like Ponce Market and the BeltLine, Old Fourth Ward is steeped in American history; Martin Luther King Jr. grew up in the area.

Although Atlanta traffic is notoriously difficult, there are plenty of transportation options to get you where you need to be. Bike along the BeltLine or catch a MARTA bus or train. Walkability in Old Fourth Ward is great as well, so you can get your extra steps in getting from point A to point B. And there’s no shortage of entertainment. Enjoy live music and dinner at Venkman’s or experience one of a kind street art during the Living Walls, the City Speaks annual conference.

Of the neighborhood, Knockstar Francine Bethune said,

Francine Bethune LLE Atlanta
Francine Bethune Licensed Local Expert

“Old Fourth Ward is just alive with so much energy. It’s one of the best neighborhoods to live in Atlanta because there’s always so much going on. A lot of townhomes and condos are also being built, making it a desirable and popular place right now. It’s really where you want to be.”

Old Fourth Ward Atlanta


Alpharetta, in Fulton County, is known as an established suburb north of downtown Atlanta. Here, there are recreational options fit for the entire family (even the four-legged members), with locations like Wills Park Recreation Center and Newtown Dream Dog Park. Seasonal farmers markets, biking trails, and live music shows keep residents entertained all year long. Plus, new establishments keep popping up, like Jekyll Brewing which boasts a rooftop patio.

Large corporations are building headquarters in the city, and some big names, like Verizon, E-Trade, and ADP have already established themselves in the area. Known as The Technology City of the South, Alpharetta might just be the perfect place to call home.

Knockstar Ashley Walter said,

Ashley LLE Atlanta
Ashley Walter
Licensed Local Expert

“Alpharetta has a cute downtown with plenty of unique shops, restaurants, and culture. You also have friendly neighborhoods and parks perfect for families; there are a lot of sports leagues and recreational events in Atlanta’s suburbs. Plus, we’re seeing more and more tech companies moving into the area, which is great for job growth. There truly is something for everyone there.”

Living in Alpharetta Atlanta


Located in Forsyth County, Cumming is considered part of the Atlanta metropolitan area. But, about 45 miles northeast of the heart of the city, living in Cumming has a much more laid-back feel. If you don’t mind potentially having a longer commute, it may be the place for you. Nature lovers can take a hike up Sawnee Mountain or visit Lake Lanier and the Aquatics Center in the warmer months. The fairgrounds are the perfect place to enjoy events like Cumming Country Fair & Festival and Food Truck Fridays. When it comes to real estate, there is a lot of new construction popping up in the area, and the town is becoming increasingly desirable to home buyers.

According to Knockstar Rob Kim,

Rob Kim
Licensed Local Expert

“Cumming is expanding at a steady pace. People love this area because it has something for everyone. Minutes away there are new developments in South Forsyth such as Halcyon, one of the many ‘suburban mini cities’ popping up all over metro Atlanta. If you love the outdoors, Cumming provides that as well. Lake Lanier has all sorts of outdoor activities and there are so many other available activities in and around town. Want to paint the night out in the city? Atlanta is 30 mins away giving you both options to live in the suburbs and play in the city."

Living in Cumming Atlanta


In Roswell, enjoy the quaint downtown at Canton Street where you’ll find local shops and restaurants fit for a weekend outing. With over 13 parks and 900 acres of recreational land, it’s easy to enjoy the outdoors there as well. Residents often gather for local events, like the Roswell Memorial Day Ceremony, which is the largest celebration of the holiday in all of Georgia. Catch get a glimpse into the town’s history at the Southern Trilogy museums or ride the historic district trolley. Roswell was chosen twice by "Atlanta Magazine" as the best place to live in the Metro Atlanta area.

According to Knockstar Stephen Freudenberg,

Stephen Freudenberg
GA & NC Market Lead

"Every third Thursday during the Spring/Summer months, they shut down Canton St in downtown Roswell to vehicle traffic and host "Alive After Five" where local residents and visitors can enjoy a really fun night out on the town. You can also enjoy a nice float down the Chattahoochee River!"

Living in Roswell Atlanta


Marietta exudes Southern charm, especially in the town square, which was established in the early 1800s. Today, the town offers a mixture of present and past. You can experience history at the Marietta Museum of History or The Gone with the Wind Museum. The Strand Theatre, renovated back to its original layout, plays classic films perfect for movie enthusiasts. If you’re feeling more adventurous, head to Six Flags White Water or Kennesaw Mountain. Plus, you’re not far from downtown Atlanta – all you need to do is get on Interstate 285.

According to Knockstar Shelley Smith,

Shelley Smith
Licensed Local Expert

“Marietta real estate is booming with beautiful renovations around the Historic Marietta Square and new construction opportunities in East Cobb and West Cobb. The area boasts some of the  top-rated schools, fabulous shopping and restaurants and a hometown family feel. Be sure to check out the happenings on the Marietta Square each weekend. The farmers market is awesome in spring and summer!”

Living in Atlanta Marietta

Thinking of Trading-In?

These are just some of the awesome places you can call home in the greater Atlanta metro area. At Knock, we’re proud to continue to help Atlanta residents and transplants buy and sell homes easier and more efficiently.

With our Home Trade-In program, we make an all-cash offer on your new home – not only to get it at an amazing price – but to help you win bidding wars. Then, we sell your old home on the open market to find you the right buyer for the best price. It’s the perfect solution for making your next move without having to worry about the stress and uncertainty that comes with traditional home buying and selling. Whether you’re looking to upgrade or downsize, Knock can help!


A brighter future for homeowners

Since 2015, Knock has been on a mission to make homeownership simple and certain. We’re creating a world where the pains of traditional home buying and selling are a thing of the past.
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