Knock Teams Up with Atlanta Home Builders to Help Consumers Trade-in Their Home
November 27, 2018

Home Trade-in company is already working with 10+ Atlanta builders to buy customers’ new homes by the holidays, and then get their old homes ready for sale by the new year when the market is hot

On a mission to make trading-in a home as easy as trading in a car, Knock is working with with over 10 top home builders in Atlanta, including Ashton Woods Homes, Brock Built Homes, Century Communities, Jim Chapman Communities, John Wieland Homes, Kerley Family Homes, KM Homes, Paran Homes, Peachtree Residential Homes, Pulte Homes, Traton Homes and Windsong Communities.

Knock will buy a customer’s new home from a builder on their behalf, so they can move in by the end of year holidays while Knock gets their home ready to sell by the new year when more buyers are entering the market.  

“Timing the purchase of a new home while trying to sell an existing home, is very complicated and stressful for the consumer, and it is risky for a builder to accept an offer on one of their houses that is contingent on the sale of another home,” said Sean Black, Co-founder and CEO of Knock. “We are thrilled to be working with these builders to remove this contingency for their customers, so they can give their families the incredible gift of a beautiful new home for the holidays.”

71% of people who are selling a house are buying their next home at the same time, but they need the equity from the home they’re selling in order to secure the mortgage on their next home. Many builders won’t accept that mortgage contingency. Knock buys the customer’s new home from the builder on their behalf, effectively removing their mortgage contingency and enabling them to move in quickly. Knock then makes any improvements to the customer’s previous home to get it market ready and then lists the home so the customer gets the most competitive offers.

“We are excited to be partnering with Knock to offer their unique Home Trade-In solution to our customers,” said Adam Brock, Executive Vice President of Brock Built. “Our goal is to help our buyers achieve their dreams through homeownership, and the majority of them need to sell a home, in order to buy with us. This partnership gives our customers an incredible opportunity to get into their brand new Brock Built dream home in time for the holidays.”

There are over 2,700 move-in ready new homes in Atlanta right now, according to The builders Knock is working with, such as Brock Built, have a combined 190 communities with 685 move-in ready homes currently available across the Greater Atlanta area. This is the perfect time for consumers to take advantage of the Knock Home Trade-In. Knock will purchase their new dream home with its cash in as little as two weeks, so the customer can celebrate the end of year holidays in their brand new house, and then get their existing house ready for sale by the new year when buyers begin to flood the market.  

How the Knock Trade-In works:

Step 1: Knock helps customers finds their new home

Step 2: Knock buys the new home with cash and no contingencies

Step 3: Customer moves into the new home

Step 4: Knock completes repairs, lists and sells their old home

Step 5: Customer buys the home back from Knock

Knock ( is the first online home trade-in platform, a revolutionary new approach to home buying and selling that makes it as easy to trade-in your home as it is to trade-in your car.  Launched by founding team members of, the company uses data science to price homes accurately, technology to sell them quickly and a dedicated team of local licensed experts to guide consumers through every step of the process. Knock’s top tier investors include RRE, Redpoint, Greycroft, Corazon Capital, Correlation Ventures, Great Oaks Venture Capital and FJ Labs. The company has offices in New York, San Francisco, Atlanta, Charlotte, Raleigh-Durham, Dallas and Fort Worth, with several more on the way.   


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Since 2015, Knock has been on a mission to make homeownership simple and certain. We’re creating a world where the pains of traditional home buying and selling are a thing of the past.
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